Your consumers' experience of you occurs where you and they interface. Our approach to helping you design and manage that experience is strategic, holistic, focused, pragmatic and creative. To be effective we need to understand you, your audiences, and how they experience you.

You / your organisation / your brand
As an organisation, a brand, a region or even an individual, you set the promise. How you are experienced by your consumers and other stakeholders should support your goals, strategies and core values. To consistently deliver compelling experiences you need to have in place - or develop - appropriate systems, culture, staff, style of management and high level strategic committment.

Your audiences / consumers / stakeholders
Your various stakeholders - customers, clients, students, visitors, staff, suppliers, shareholders, fans, friends et al - will have expectations of you. Some will also be more important to you than others - financially and strategically. Different groups are likely to experience your brand or organisation in distinct ways. Using a variety of research methodologies we gain insights into your key consumers and audiences, and work with you to achieve the most effective experiences for them.

The experience / interface
The critical issue is the delivery of the promise, and the gap between the expectation and the reality of the experience. The need may be to address your customers' total interaction with you, from start to finish. Or the focus may be on how you are experienced in a particular space or at a specific moment in time. The experience may affect stakeholders' cerebral and/or their emotional responses; it may influence them through what they see, hear, feel, touch, taste, smell or sense; and its impact on them may result from a range of factors, from behavioural to visual. We help you identify and prioritise the most significant aspects and where improvements to the experience are likely to be most cost effective.